Writing With Skeletons, E-book:
Never write LinkedIn posts from a blank page again.
Inside this 24-page, concise and powerful e-book, Writing With Skeletons, you'll find a proven 5-step writing framework (plus these 2 bonuses) to help you write well-formatted, and persuasive LinkedIn content every week, so you can spend less time looking for leads and more time closing them. This exact framework is responsible for 3,000,000+ organic impressions, and single posts that pulled 100+ inbound leads.
Buy your copy today, or access your free preview below.
Written by Jacques du Toit, conversion copywriter for 6-8 figure brands. Scroll down to see what's inside.
What’s inside:
Five proven steps
A repeatable 5-step process that you can use anytime you write content. An almost guaranteed way to write like a pro (even if you have no experience).
A pro marketer bonus step
This step can be the difference between a prospect thinking, "wow, I need this" or "ugh, this is slop." Page 20
What a winner looks like
Inside, you'll get a full breakdown of a live LinkedIn post that generated 4 inbound leads (2 of which turned into retainer clients). Page 16.
Bonus AI prompt
I nifty little prompt you can use to implement this exact system on repeat to get your post 99% ready for publish. Page 22
Free Preview:
Read step one, What to do before you start any draft, for free. All I need is your best email to send it directly to you in seconds.
See inside each step:
Step one:
What to do before you start any draft:
I cannot believe I only discovered this step MONTHS into my writing career. Had I done this step earlier, I would've surely cut my writing time in half, plus get better (and measurable) results in an instant! You can read this step for free when you click here.
Step two:
Prepare the skeleton:
Here is where we get into the good stuff. This puzzle piecing technique is what helps you write the most valuable pieces of your post. As you complete this step, you'll see how 80% of your post writes itself in 20% of the time.
Step three:
Add meat to dry bones:
This steps shows you exactly how to write and format a full-body post that your prospect can't help but read, and keep reading until they get to the very end.
Step four:
Give it a shiny hat:
See 3 of my favourite hook formats, and how to write post intros that target buyers instead of tyre kickers.
Step five:
Breathe life into it:
You cannot, must not, should not skip this step when writing posts. If you do, you'll risk posting something that your ideal reader sees and thinks, "ugh, slop." Get this one right, and watch your post come alive.
Instant access so you can implement step one right now
Get the full, 24-page guide instantly after checkout
Start writing quality content, consistently:
Buy the full e-book now, and instantly access each of the proven 5 steps to help you write content that attracts inbound opportunities.
(psst...inside is an example post that booked 4 meetings and signed 2 clients)
Get the full, 24-page guide instantly after checkout
Hey, I'm Jacques.
I played professional sport (rugby) for 12 years, including two years at Bath Rugby and nine years with the Toyota Cheetahs. When that career ended, I taught myself conversion marketing through books, courses and mentors, and I tested every lesson on my own audience before I sold any of it to anyone. Favikon ranked me the No.2 copywriter in my country's marketing and sales category for 2026, and the No.1 male growth and lead gen creator in 2025. I’ve helped 35+ founders, executives, and directors turn their content into leads, sales and speaking invitations.
One post, written with the exact framework you’re about to learn, brought me 4 inbound leads. Two of them became clients. Another post, written for a B2B CEO, brought him 100+ inbound leads on his lead magnet. I’m telling you this so you know what the framework can do. These posts weren’t clever. They were put together like a puzzle, in 5 steps, as you’re about to see.
Grab a coffee. This takes about 20 minutes to read, and you’ll use it for years.
Thank you for being here, and enjoy!
Instant access so you can implement step one right now
Get the full, 24-page guide instantly after checkout