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Finding The Words Newsletter: By ​Jacques du Toit​​

The better your message, the more you'll sell.

Free, weekly emails on conversion copywriting, growth marketing, and persuasion psychology. Written in simple terms anyone (including non-marketers) can understand, and apply straight away.

Think like a copywriter and attract or sign your next client, confidently.

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Instantly access featured and popular issues, including:

Do details matter?

A lesson on details of the market, and which ones to note when writing copy. (read in 1 minute)

The perfect length:

How long your copy needs to be for a reader to take the action you want. (read in 1 minute)

Curiosity seeds:

How to keep your copy interesting and compel them to keep reading. (read in 2 minutes)

The thing that changed my writing forever:

A famous axiom by Joe Sugarman, a $100M writer. (read in 1 minute)

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Creating a buying environment:

How to use copy to increase buyer confidence. (read in 3 minutes)

Outreach copy:

A word of advice on how to write cold messages that get better response rates. (read in 1 minute)

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Hey, Jacques here.

I was a pro athlete for 12 years. When retired, I took a compliance job for safety, but I knew I wanted to be a marketer - and a damn good one.

I started copywriting while I was still in my 9-5 compliance job. After 11 months, I took a 50%+ pay cut for a half-day social media job while working on freelance projects. Within 6 months I quit. Writing copy had more than doubled my income, helped scale the B2B brands who hired me, and solidified what I always knew.

Some impact my writing had in 2026 alone:

1,000+

Corporate & B2B leads generated

4M+

Organic impressions on social media

15,000+

Followers generated for clients

Hear from weekly readers, and clients (past & present):

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