Toni's speaking:
"I'm thinking 'what can I say to help him', you know?"
It's Toni Nadal. He's talking about the 2008 Wimbledon final. His nephew, Rafael (aka Rafa), is tied 2 sets each with Roger Federer as they wait for the rain to pass. The tennis world watching.
But, before they step out for the deciding set, and before Toni has a chance to say something, Rafa speaks:
"I'm not going to lose today."
"Even if he beats me, I'm not going to lose", he says.
Even if he beats me?
Getting beat and losing are the same aren't they? Not for Rafa.
In his documentary, Rafa, he tells us about that moment. And in that moment, he shows us what true champions are made of (and why they never really lose, even if they get beat). He meant that he won't lose focus for one second. He meant he'll be 100% in every point. He'll suffer more than Roger that day.
Rafa knew something (and yes world class marketers, business owners, and competitors know this, too).
He knew that true defeat isn't when your opponent is better than you are. No.
True defeat is when you quit on yourself.
That day, Rafa lifted his first Wimbledon trophy.
In conversion marketing, there are no trophies. There's only the next point.
Beat the competitor...
Increase the click rate...
Get more email opens...
Convert more visitors into leads...
Convert more leads into more sales…
There's only one way you'll lose this game:
You'll lose when you quit.
So don't...
Thank you for reading!
Did you enjoy this lesson? REPLY and tell me.