Finding The Words:

Enjoy weekly, human stories on copywriting, growth marketing, and persuasion psychology. All I need is your email.

Oct 09 • 1 min read

A fresh perspective on being "Childish":


Childish:

My 7-year-old boy started wrestling this week.

I’m so proud of the little guy.

Obviously not because he was any good (being his first time ever and all). But for the way he just took on something new without question or concern. Plus, he tried his best dammit!

You should've seen him. He couldn’t care less about the warm up drills he did wrong. He tried doing The Ambulance grapple 4 times before coach helped him get it right. His first wrestling buddy took it easy on him. Though, I almost thought he'd break my little boy's arm when he landed one of his takedowns (if takedowns is even a wrestling term).

I sometimes wish I could filter things the same way a child does.

He just loved doing it, you know? Despite the difficulty and the 'newness' of something he'd never attempted before. He observed. Listened. Tried. Failed. Tried once more. Failed. Another try. A half decent takedown.

Are we missing something?

I'm quick to tell him (and all of my kids, well not the baby of course) to try new things. To try hard things. But when it's my turn to face something new, I hesitate.

I want the hard thing to be easy.

I want the slow thing to be quick.

I want what I want, when I want it.

Foolish boy (that's me by the way).

What's done is done.

I can't go back to the early days of my business. I can't start over and attempt harder things without fear of embarrassment or failure. But dammit I'd be miles ahead today if I was more like a 7-year-old on a wrestling mat.

I am proud of myself, too, though.

Last week I did attempt a hard thing:

I published my first little book, Writing With Skeletons. Not something I'd ever thought I'd do. I'm used to selling other people's stuff. I'd do the research, get the brief, and write up copy for a client's LinkedIn, sales page, or emails. But never for myself.

But going on 4 years of writing online, and building a steady reputation for magnetic storytelling, I'm confident in the work I create. Not everyone will like my work, but that's okay.

Just one person needs to benefit from what I have to say.

Then another. Then another.

And if you're in any way, shape, or form using LinkedIn to promote your business, this book will benefit you, too.

P.S.

Go and do more hard things!


Thank you for reading...

Any questions? REPLY and ask...

Jacques du Toit - Founder, Copywriter & Content Marketer

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